William Hill
4.4/5 Licensed by the UK Gambling Commission (WHG (International) Limited) and by other regulators in the markets it serves. Last reviewed 2026-08-06
18+ only. T&Cs apply. Affiliate link — we may earn a commission at no cost to you. Always confirm current terms on the operator’s site.
Operator overview
William Hill is one of Britain's oldest bookmakers, now part of evoke plc, running a sportsbook, casino and live casino alongside its retail estate.
Established 1934 (online since 1998). Eligible countries: United Kingdom, Ireland, Germany. Offers are hidden automatically for regions where they are not permitted.
Verified bonus terms
Sportsbook and casino welcome offers listed on williamhill.com — terms vary
- New customers aged 18 or over only.
- Qualifying bet or deposit thresholds apply.
- Minimum odds requirements apply to qualifying bets.
- Free bets expire if unused within the stated window.
- One offer per person, household, device or payment method.
- Confirm the live terms on williamhill.com before opting in.
Minimum deposit Varies by offer · Wagering See operator terms. Bonuses carry conditions and no offer is risk-free.
Licence information
Licensed by the UK Gambling Commission (WHG (International) Limited) and by other regulators in the markets it serves.. We publish the regulator and licence number exactly as the operator displays them and re-check them on each review update. Where a licence cannot be confirmed, the listing is removed.
Games and markets
- Football
- Horse racing
- Greyhounds
- Slots
- Live dealer
- Roulette
Payment methods
- Debit card
- PayPal
- Bank transfer
- Apple Pay
- Paysafe
Withdrawal information
Withdrawals are processed after account verification, normally back to the original payment method; e-wallets clear fastest and bank transfers take longer.
Mobile experience
Sports and casino apps for iOS and Android with bet builder, cash out and push notifications.
Customer support
Live chat, email and an extensive help centre with complaints route.
Pros
- Long UK high-street and online track record
- Strong horse racing coverage
- Wide payment support including PayPal
Cons
- Promotions are heavily market-restricted
- Casino lobby can feel cluttered
- Offer terms change frequently
Responsible-gambling tools
- Deposit limits
- Loss limits
- Time-out
- Self-exclusion
- Reality checks
Expert verdict
A dependable mainstream bookmaker with particularly good racing coverage. Read the qualifying-bet rules carefully — they are stricter than the banner suggests.
Last reviewed: 2026-08-06
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Responsible gambling
Gambling should be entertainment, not a way to make money. Set deposit and time limits before you play, never chase losses, and take a break if it stops being fun. Free, confidential support is available from BeGambleAware, GamCare and Gambling Therapy. 18+ only.
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18+ only. T&Cs apply. Gamble responsibly. Advertising partner links.